About Lauren Sadd

Lauren Sadd brings a unique blend of media savvy, emotional intelligence, and high-performance focus to the world of real estate. With a background as a sports reporter and host, for major events ranging from SEC football to MLB playoffs, Lauren has spent years mastering the art of clear communication, building relationships under pressure, and delivering results on tight deadlines.

Before entering real estate, Lauren served as a Creative Project Coordinator for Turner Sports and as the Atlanta Braves Pre-Game Host—roles that demanded strategic storytelling, attention to detail, and flawless execution.

Lauren’s pivot into real estate was deeply personal. After buying a home with fellow agent Traci Grodi, she was inspired by the meaningful impact a great agent can make. She knew instantly that real estate was about more than transactions—it was about people, relationships, and life-changing moments. That’s the heart behind every client she serves.

What sets Lauren apart is her emotional intelligence and empathy. She understands that buying or selling a home isn’t just business—it’s personal. It’s a season of life. And whether her clients are navigating first-time purchases, upsizing, downsizing, or investing, Lauren brings clarity to complexity and calm to chaos in an ever-changing market.

Born and raised in Maryland, Lauren moved south to play Division I women’s lacrosse at Kennesaw State University. She has lived and worked throughout the Southeast and now calls Roswell home, where she lives with her husband, Jake, and their black lab, Gurley.

When she’s not showing homes or crafting standout listings, you’ll find her at a sporting event, on a Pilates mat, or enjoying the charm of Canton Street. She also loves tennis and pickleball—and never passes up a good match.

Whether you're looking for your dream home or preparing to sell, Lauren is here to help you write your next chapter—with confidence, connection, and care.